Tyre - Commercial

Concept note:

MRF ZV2K is smooth, silent and safe, and when eyes closed, the passenger will not know if the car was driven.

Script:

The driver and passenger are sitting in the car.

The driver remembers something at that moment.

The driver tells the passenger, “Close your eyes.”

The driver starts the car and accelerates. 

The driver gets precise steering response from the tyre to take on curves.

[Tyre still footage. Highlight the tread pattern ribs and strengthened sidewall.

SUPER: Optimised steering response]

Fade out

SUPER: Smooth 

The tyre handles the high speed through narrow roads.

The driver picks up a package, on the move.

[Tyre still footage. Highlight tread block. SUPER: Even contact pressure]

Fade out 

SUPER: Stable.

Then the driver brakes and the tyres help stop the car before another parked car.

[Tyre still footage. Highlight tread block. SUPER: Improved road contact]

Fade out

SUPER: Safe

The car is at the same place as when the ad begins.

The driver says, “Open your eyes,” presents the package. 

The passenger says, “You remembered.”

[Tyre still footage. Highlight the five different patterns of tread. SUPER: Silent Rib technology]

Fade out

SUPER: Silent

[MRF ZV2K logo]

Baseline: The Technologically Sound Radial.

Extra Cleansing Shampoo - Dip

The scene opens on a river where people immerse themselves into the water to cleanse themselves. A girl enters the river with shampoo-lather all over her hair and immerses herself into the water. She rises up with complete freshness. 


[Product window] VO: Introducing Chik Extra Cleansing Shampoo with extra lather that cleans your hair to give complete freshness. 

We cut to her waiting inside the temple. Her dream guy enters and she starts praying with full spirit. Her freshness attracts him. The priest asks him, “What do you want to pray for?” He replies, “Her.” 

Cut to her smiling. VO and Super: Koondhalin Thooymai, Puthunarchiyin muzumai.

Herbal Shampoo - Hair Manchurian

Girl asks her husband if she can pack dhabas for his office people and get extra income. Husband opens his dhaba, takes hair out of it and replies that if she cooks Hair Manchurian, nobody will eat. Cut to her looking at her hair, disappointed. Cut to product window. Cut to husband complaining that they ate everything from his dhaba too. She asks him if she can pack Ghobi Manchurian in dhabas for his office tomorrow.

Herbal Shampoo - Pet Care

A girl asks her family if she can open a pet shop business at home. She overhears them discussing that she finds it difficult to take care of herself and that she won’t be able to manage the pets. She bows her head and looks at her hair in her hands. Cut to product window. Cut to her, with great hair, bathing a few puppies / giving away a pup to a customer.

matrimonial test

Writers change the world

They don't talk how the world was then but write the fate of today and tomorrow.

Condom Client - TVC

Role Reversal

Concept Note: A satisfied woman is more content and more in love with her man. As such she starts re-enacting the courtship and loving gestures of her male counterpart to show her love and possessiveness for him.

Script:

Film opens on the door of a house, the door opens and a woman in her mid twenties opens the door and gesturing like a perfect gentleman, leads her husband out.

She walks to the car and opens the door for him and sees to it that he is seated

Cut to the car as it parks at a restaurant

The couple walks inside and the she pulls the chair for her husband, and they both sit down

Cut to a shot of the husband sipping his drink, while a band appears behind him

The woman gets up and asks him for a dance and the man obliges

She takes the male role and makes him move like a female and they dance.

Finally they reach back home and again the woman holds the door for him

Screen Fades

Product Window/Logo appears with Voice Over: Moods my man

Furniture Client - TVC

MRF ZV2K - TVC

Concept note:

A passenger with eyes closed and seated in a car with zv2k radial will not know that they are taken for a drive. The reason being zv2k is smooth, silent and safe, and adding to no sight, the passenger will not know if the car was driven.

Script:

The driver and passenger are sitting in the car.*

The driver remembers something at that moment.

The driver tells the passenger, “Close your eyes.”

The driver starts the car and accelerates.

The driver gets precise steering response from the tyre to take on curves.

[Tyre still footage. Highlight the tread pattern ribs and strengthened sidewall.

SUPER: Optimised steering response]

Fade out

SUPER: Smooth

The tyre handles the high speed through narrow roads.

The driver picks up a package, on the move.

[Tyre still footage. Highlight tread block. SUPER: Even contact pressure]

Fade out

SUPER: Stable.

Then the driver brakes and the tyres help stop the car before another parked car.

[Tyre still footage. Highlight tread block. SUPER: Improved road contact]

Fade out

SUPER: Safe

The driver presents the package and says, “Open your eyes.”

The passenger says, “You remembered.”

The car is at the same place as when the ad begins.*

[Tyre still footage. Highlight the five different patterns of tread. SUPER: Silent Rib technology]

Fade out

SUPER: Silent

[Focus on Tyre]

[MRF ZV2K logo]

Baseline: The technologically sound radial.

SGG Sun-Ban Reflective Glass

Style Spa - Furniture

Style Spa - Matrimonial Column

Grundfos

me and DanE

MRF ZVTS

MRF ZSLK

Tyre - The Silent Radial

First job at agency

Sales promotion e-mailer. Art by Mani & Copy by me as trainee at LOWE Lintas, Chennai

Mitsubishi Pajero - Ever Since I Choose

The home I chose…….....Small
The road I chose…….....Traffic
The job I chose... …...Labour
The clothes I chose……..Cheap
The hotel I chose……....The parking lot
The route I chose……....Longer
The curve I chose……....Danger
The garage I chose……...Stable
The drink I chose……....Petrol
The stop I chose………....The gas station

Searching for images

Image results for “Superman changing his costume” :

Superman,
Girl with Superman T-shirt,
Superman and Wonder Women,
A Naked girl,
Superman and Wonder Women having sex and
Superman and Batman having sex

2008 - Sporstar

ABSOLUT Sport ANNUAL

This year sport was made from the finest fish of America, Michael Phelps, and a of lightning from Jamaica. It has been produced by Abhinav Bindra in the Olympics with an individual Gold after 108 years of Indian participation. Sport is being sold under the name of Sportstar in the latest issue.

Journal

Work

not for just an ad

but for the client

to reach a customer

that’s the idea

I should be creative

about

keeping’ it simple

yet stand out

to make a difference

in what

the customer feels

when

he needs

something that satisfies

and the answer

is which

I have to do

Now

the yellow indian

a fan of Valentino Rossi